How Hypo Took Over the Bleach Market

Seems hypo bleach a product from Hypo Hygiene Product Limited. The beauty of hypo bleach is its multiplicity, it can be used for washing fabrics, toilets, drains, disinfectants,sanitizing for hard surfaces like bathroom tiles, room tiles, fridge,fan etc
Since hypo came into the Nigeria bleach market, other bleaching products has been playing catch up. How did this brand break into the market, what where their marketing strategy and what niche have they successful fill?